Comprehensive Google Ads Audit Services
Is your Google Ads account performing to its full potential? Our in-depth Google Ads Audit reveals exactly how your campaigns are performing and identifies concrete opportunities for improvement. We examine every aspect of your account structure, settings, and performance data to uncover hidden issues and optimization opportunities.
With our audit, you’ll gain actionable insights to improve your Quality Scores, lower your cost-per-click, increase conversion rates, and maximize your advertising ROI. Whether you’re managing campaigns in-house or working with another agency, our unbiased assessment provides the clarity you need to make informed decisions.
Our Google Ads Audit Process
Account Structure Review
We evaluate your campaign organization, ad group structure, and naming conventions to ensure optimal account hygiene and management efficiency.
Keyword Analysis
Comprehensive review of your keyword strategy, including match type usage, negative keywords, search term reports, and missed opportunities.
Ad Copy & Creative Audit
Evaluation of your ad messaging, extensions, and responsive ads to identify opportunities to improve CTR and conversion rates.
Targeting Assessment
Review of your audience targeting, location settings, device bids, and other targeting parameters to ensure you’re reaching the right users.
Bid Strategy Evaluation
Analysis of your bidding methods, budget allocation, and campaign priorities to identify cost-saving opportunities.
Quality Score Audit
Detailed examination of your Quality Scores across campaigns with specific recommendations for improvement.
Landing Page Review
Assessment of your landing page experience and its alignment with ad messaging to improve conversion rates.
Conversion Tracking Audit
Verification that all important conversions are being tracked accurately and attributed correctly.
Automation Review
Evaluation of your smart bidding strategies, automated rules, and scripts to ensure they’re properly configured.
Competitive Analysis
Insights into your competitors’ strategies and how to differentiate your ads for better performance.
What Our Google Ads Audit Covers
Campaign Settings
Network selection, bid strategies, budget allocation, ad rotation, and other fundamental settings that impact performance.
Ad Group Structure
Logical grouping of keywords and ads for maximum relevance and Quality Score improvement.
Keyword Relevance
Proper match type usage, negative keyword strategy, and keyword/ad/landing page alignment.
Ad Copy Effectiveness
Message relevance, value propositions, CTAs, and use of all available ad extensions.
Conversion Tracking
Proper setup of conversion actions, attribution models, and import of offline conversions.
Bid Management
Appropriate bid strategies for each campaign goal and proper use of bid adjustments.
Audience Targeting
Effective use of remarketing lists, similar audiences, and customer match strategies.
Competitor Benchmarking
How your performance compares to industry benchmarks and competitors.
Industry-Specific Audit Focus Areas
E-commerce
Product feed quality, shopping campaign structure, dynamic remarketing, and ROAS optimization.
Real Estate
Lead quality assessment, location targeting, and call tracking implementation.
Healthcare
HIPAA compliance, conversion tracking for appointments, and service-specific campaigns.
Education
Lead nurturing paths, application tracking, and seasonality adjustments.
Home Services
Local Service Ads optimization, call tracking, and emergency service keywords.
SaaS & Tech
Trial signup tracking, feature adoption metrics, and account-based marketing.
Benefits of a Professional Google Ads Audit
Identify Wasted Spend
Discover which keywords, placements, or campaigns are draining your budget without delivering results.
Improve Conversion Rates
Get specific recommendations to optimize your landing pages and conversion paths.
Lower Cost Per Acquisition
Implement bid strategy improvements and targeting optimizations to reduce your CPA.
Uncover New Opportunities
Discover untapped keywords, audiences, and campaign types that could drive growth.
Data-Driven Strategy
Base your optimization decisions on comprehensive data analysis rather than guesswork.
Why Choose Our Google Ads Audit
Google Ads Certified
Our auditors hold multiple Google Ads certifications and have managed millions in ad spend.
150+ Point Checklist
We follow a comprehensive audit framework that leaves no stone unturned.
Actionable Recommendations
We provide clear, prioritized steps to improve performance – not just data.
Performance Benchmarks
See how your account compares to industry standards and competitors.
Historical Trend Analysis
We examine performance over time to identify patterns and opportunities.
Implementation Support
We don’t just identify issues – we help you fix them with clear guidance.
Get a Free Google Ads Account Review
Discover how to improve your Google Ads performance with our complimentary high-level account assessment. Contact us today to get started.