Professional Microsoft Advertising Services
Microsoft Advertising (formerly Bing Ads) gives your business access to millions of high-intent searchers across the Bing, Yahoo, and AOL networks. With lower competition and often lower costs than Google Ads, Microsoft Ads can be a highly profitable addition to your digital marketing strategy.
Our Microsoft Advertising services help businesses tap into this valuable audience with optimized campaigns that drive qualified traffic and conversions. We combine strategic keyword targeting, compelling ad copy, and precise audience segmentation to maximize your return on ad spend across the Microsoft Search Network.
Our Microsoft Advertising Services
Search Campaign Management
Text ads on Bing, Yahoo, and AOL search results. We optimize for high-converting keywords with less competition than Google.
Shopping Campaigns
Product listing ads that showcase your inventory to shoppers on the Microsoft network.
Audience Targeting
Precise targeting using LinkedIn profile data (job titles, companies, industries) and Microsoft’s first-party data.
Remarketing
Target previous visitors across Microsoft properties with tailored messaging to bring them back.
Microsoft Audience Network
Native ads across premium Microsoft sites like MSN, Outlook.com, and partner sites.
Google Ads Import
Strategic import and optimization of your Google Ads campaigns for the Microsoft network.
Performance Tracking
Conversion tracking setup and optimization to measure true campaign ROI.
Bid Strategy Optimization
Automated bid strategies tailored to your goals (conversions, clicks, or impressions).
Ad Copy Testing
Continuous testing of ad variations to improve CTR and conversion rates.
Dynamic Search Ads
Automatically generated ads based on your website content to capture long-tail queries.
Types of Microsoft Ads Campaigns
Search Ads
Text ads that appear on Bing, Yahoo, and AOL search results when users search for your products/services.
Shopping Ads
Product listings with images, prices, and merchant information that appear in shopping results.
Audience Ads
Native ads across Microsoft’s audience network powered by LinkedIn and Microsoft first-party data.
App Install Ads
Promote your mobile apps across Microsoft properties to drive downloads.
Native Ads
Sponsored content that blends seamlessly with publisher content on MSN and partner sites.
Video Ads
Engage users with video content across Microsoft’s video partner sites.
Industry-Specific Microsoft Ads Solutions
E-commerce
Shopping campaigns and dynamic remarketing to target Bing shoppers with your products.
B2B Services
Leverage LinkedIn targeting to reach decision-makers by job title, company, and industry.
Real Estate
Target home buyers and sellers with demographic and geographic precision.
Healthcare
Reach patients searching for medical information and services on Bing.
Education
Target prospective students and their parents with degree program and school ads.
Home Services
Connect with homeowners searching for local contractors and repair services.
Benefits of Microsoft Advertising
Lower Cost Per Click
Typically 30-50% lower CPCs than Google Ads due to less competition.
Unique Audience
Reach the 35% of searchers who use Bing but not Google, including older, wealthier demographics.
LinkedIn Integration
Target by profession, company, industry, and other LinkedIn profile data.
Higher Desktop Share
Bing users skew more toward desktop, ideal for complex purchases and B2B decisions.
Higher Conversion Rates
Many advertisers see better conversion rates from Microsoft Ads traffic.
Why Choose Our Microsoft Ads Services
Microsoft Advertising Certified
Our team holds Microsoft Advertising certifications and stays current with platform updates.
Cross-Platform Strategy
We optimize your Microsoft and Google Ads together for maximum synergy.
Keyword Research
We identify high-value, low-competition keywords specific to the Microsoft network.
Ad Copy Optimization
Tailored ad messaging that resonates with the unique Microsoft audience.
Transparent Reporting
Clear performance reports with actionable insights for continuous improvement.
Bid Management
Strategic bid adjustments to maximize conversions within your target CPA.
Ready to Tap Into the Microsoft Advertising Network?
Contact us today to discuss how we can help you reach valuable audiences on Bing, Yahoo, and AOL with high-converting campaigns.